VIRTUAL - MARCH 1 - 2, 2024

PROGRAM DESCRIPTION

This virtual program introduces participants to the principles and actions used for new product and service commercialization that happens inside healthcare organizations and often occurs through the creation of new startup ventures. The program serves as an introduction on how to cultivate a new idea, how to test your most critical assumptions, how to find and speak with prospective customers and partners, and how to rapidly iterate ideas based on real customer feedback.

The program also introduces an assessment tool called the Entrepreneurial Mindset Profile (EMP), which is used to help would-be entrepreneurs assess strengths and weaknesses in certain entrepreneurial traits and skills.

The curriculum includes education on tools such as the Lean Startup Methodology, approaches to corporate innovation, case study reviews, and learnings directly from nursing professionals who have launched new ideas in their fields to solve problems and improve the lives of others.

This non-matriculated certificate program serves as an introductory one, with the potential for future workshops that provide participants with deeper instruction in other areas of entrepreneurship and new venture building.

WHO THIS IS FOR

The participants in this program are nurses who have an interest in learning approaches to the launch and commercialization of new ideas that solve problems in their fields. Participants are those who are curious about how to approach new idea development within their existing organization AND those participants who are interested in launching new ideas through startup business ventures.

Participants do not need to have an existing idea to participate but instead only need to have an interest in how they can best leverage their experiences and expertise to solve important problems through the creation of new products and services that can be taken into the market. 

PROGRAM LEARNING GOALS AND OUTCOMES

There are several key learning goals with this program, and participants at the end of this program should be able to:

• Understand their Entrepreneurial Mindset Profile (EMP) assessment

• Demonstrate a basic understanding of the Lean Startup methodology

• Assess the market size and feasibility of an opportunity

• Understand how to get unbiased, "out of the building," honest feedback from users and customers

• Realize the unique aspects and challenges of "corporate innovation" and ways that they can approach entrepreneurial thinking inside their organizations

• Appreciate the journey that nurse innovators have taken in the development and launch of their ideas and ventures

Outcomes will vary by participant. Some will be ready to take the first steps to begin the development and launch of new ideas outside of their organization. In contrast, others will know some of the critical first steps necessary when working to help their organizations take new ideas forward. Everyone will have a unique perspective on developing best and launching new ideas that solve critical problems in inpatient care.

PROGRAM FORMAT AND CONTENT

The program includes guest speakers specializing in innovation and startups, instructional content from Drexel's entrepreneurship expert faculty, interactive exercises, breakout discussions among participants, and a repository of content and resources that will be useful before, during, and after the program.

Topics include:

• The Entrepreneurial Mindset

• How to start? - introducing startup commercialization and the Lean Startup methodology

• What is it? - problem identification, idea validation, and your first business model canvas

• Do they care? – your critical assumptions and how to perform customer development

• Talking and testing with humans – identifying early adopters, developing personas, and designing effective customer tests

PROGRAM COST

$699 - for non-members

$599 - for members ($100.00 off if your membership is in good standing for your promo code, please contact info@sonsiel.org)

This activity has been approved by the Pennsylvania State Nurses Association for 11 contact hours. The Pennsylvania State Nurses Association is accredited as an approver of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation.